teficsa.com

By Scott Lindsay

Meta tags are a tiny but yet important aspect of developing a internet site. These are to any website what hands are to a human body. An individual can live with no fingers, although it’s far easier to get virtually all jobs completed for those who have ten of them. The same thing can certainly be stated whenever you make a website without making use of meta tags. Your website could operate without having them, but will certainly work far better with them, as long as they are used smartly.

Meta tags are HTML tags which can be written right into a web page’s source code. These types of tags are able to be read by search engine robots, as they are utilized by robots to be able to establish exactly what a page’s content material is about. This info is used to help the search engine position a webpage for particular keywords and phrases.

There are two main types of meta tags: ‘description’ and also ‘keywords’ tags. The two forms are widely-used to furnish clues to the search engines in regards to what the page is all about.

The description tag delivers an overall overview of the web page. Quite simply, it is just a quick summary (the ‘Coles Notes’ version) of the textual content that appears on just that page. A search engine spider uses this info to make a determination concerning keyword ranking. Description tags are not normally noticeable to the web-surfing consumer except if they have a look at the page’s actual source code.

The keywords tag is actually one that can be programmed utilizing keywords that are based on the written text on a website page. The developer can easily enclose a term, terms or perhaps a phrase from within the text on a page by using one of these types of tags and also implement keywords in which illustrate that particular term or terms. One example could be tagging the word ‘Chardonnay’ on a page together with keywords such as ‘white wine, wine’.

Just like description tags, keyword tags are implemented mostly to supply data to search engine spiders. Even so, they can certainly be made visible for the internet surfer simply by utilizing the mouse and hovering over a tagged term. The particular keywords are going to be seen above it.

Various search engines put different values on meta tags in relation to precisely how they list a website. They are certainly not the most crucial element for a page’s rank. In fact, a page can certainly still rank, possibly even rank nicely, without using them.

Nevertheless, implementing them strategically can enhance the appeal of a block of wording to the major search engines. Positioning them into the appropriate locations and using the right kind of wording is going to enhance the writing on a page and also make sure that it does get ranked for the particular keywords that the website’s owner intended it to.

Any of these four suggestions will help you generate more strategic meta tags as well as boost the probability of getting a greater ranking for the appropriate search terms:

1) Never over-use meta tags. Enclosing each and every term of your content with one will probably be seen as ‘spam’ by the various search engines. Search engines despise spam, and therefore do not want to be manipulated. If you are using this strategy, search engines may either disregard the page or drop it from the search rankings entirely.

2) Be certain that meta tags aren’t too wordy. When creating a keyword tag, for instance, restrict the number of terms to twelve or less. This really is enough to get search engines pointed in the proper direction. Plus, like over-using tags in general, stuffing a tag with excessive key terms can hurt one’s search rankings.

Description tags, nevertheless, are meant to be somewhat longer. They need to consist of a maximum of 250 words, and must also consist of a few of the same key terms that one’s written text does. This particular description needs to be a synopsis, and not the story itself.

3) Don’t attempt to fool search engines with deceitful tags. In the early days of search engines, this kind of strategy occasionally worked. Even so, search engine developers got wise to this one very quickly. If the keywords in your meta tags are totally different from the ones in the authentic textual content, they will likely overlook or prohibit one’s own internet page and possibly even the whole website.

4) Don’t over-rely on meta tags to get desired search rankings. Occasionally when a programmer puts together a site he thinks that meta tags alone are going to help the particular website rank effectively, and well. Meta tags, though, are really more like an add-on rather than the full outfit. Nobody would likely go to any elegant function dressed in blue jeans with a t-shirt, carry a fashionable hand bag and believe that they are dressed up enough to be admitted.

This is also true regarding meta tags. They are not intended to stand alone, but to enhance the entire page’s ability to yield a higher standing for the appropriate terminology.

Regardless if you make a website for your business yourself or you actually hire out the task, make certain that those meta tags are implemented appropriately. They might be the difference between Internet profits and Web oblivion.

About the Author: Learn how to

Make A Business Website

in minutes at HighPowerSites.com. Do you want to

Work At Home Opportunities

? Access thousands of

Legitimate Work From Home Jobs

in one convenient location at WAHCheck.com.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=605489&ca=Internet

By Michael Bryksa

A couple hundred years ago, a poor painter named Van Gogh decided to apply a thick mixture of yellow paint on an empty canvass. The result was nothing like anybody had seen before: Van Gogh captured the essence of the Mediterranean countryside on a piece of paper. Van Gogh was a true genius.

But nowadays you could look at the exact same painting on a computer monitor and see an entirely different picture. Why is that? Because the internet isn’t “color perfect”. A lot of web designers don’t know the first thing about colors on the internet.

Colors can effectively make or break a website, which can make or break your business. If you want to come up with a nice-looking website, you better make sure you know which color fits exactly which section of the website.

Here are 4 reasons why the proper use of colors is essential for any website:

1. Colors express personality

Most of the time you could guess the main subject topic of a website based on the designer’s expert use of colors. For apparel websites, light color combinations are best so they don’t drown out the items up for sale. For websites aimed at young children, bright colors work wonders.

Do you see where I’m getting at? Colors are your website’s best bet at making a good first impression. So work on it.

2. Colors introduce visitors to the site content

Do you remember what happened back then when Google decided to implement a background image on its front page? Hell froze over, that’s what happened.

People liked the plain white background because it cements the purpose of the Google page – a fast, no bullsh*t, and easy to use search engine. The same should be true with your website. Is your color palette complimenting your website or is it distracting from it?

3. Colors set the tone for gender

Men like blue, orange and red. Women prefer yellow and pink. Stuff like this is good to know when you’re designing a website that aims to cater to a specific gender. Imagine for a second shopping for a pair of slick Nike basketball shoes online and you’re greeted with a colorful explosion of orange and pink colors and yellow sunflowers.

4. Colors can set the mood

Colors have meanings.

For example, red is used to denote passion and excitement, and can set off feelings of aggression and even violence. The color orange can come off as informal and joyful. Yellow is the same color as sunshine. It sets off an upbeat feeling of optimism and bright energy. Nature and life is denoted by the color green. Blue as we all know by now is about being calm and cool and in control.

Use these significant associations to influence in some small way how visitors should view your website.

Effective use of colors is essential to any website. Don’t take it for granted and think content is all it matters. Content is king, but it definitely isn’t everything.

About the Author:

Calgary Website Design

is a great resource of up-to-date web design strategies and techniques for service professionals and small business owners in the Calgary area. Feel free to visit the website at

Website Design Calgary

for more info on consultation services. Or you can simply visit the website simply for more related articles on web design.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=688697&ca=Internet