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By Michael Bryksa

A couple hundred years ago, a poor painter named Van Gogh decided to apply a thick mixture of yellow paint on an empty canvass. The result was nothing like anybody had seen before: Van Gogh captured the essence of the Mediterranean countryside on a piece of paper. Van Gogh was a true genius.

But nowadays you could look at the exact same painting on a computer monitor and see an entirely different picture. Why is that? Because the internet isn’t “color perfect”. A lot of web designers don’t know the first thing about colors on the internet.

Colors can effectively make or break a website, which can make or break your business. If you want to come up with a nice-looking website, you better make sure you know which color fits exactly which section of the website.

Here are 4 reasons why the proper use of colors is essential for any website:

1. Colors express personality

Most of the time you could guess the main subject topic of a website based on the designer’s expert use of colors. For apparel websites, light color combinations are best so they don’t drown out the items up for sale. For websites aimed at young children, bright colors work wonders.

Do you see where I’m getting at? Colors are your website’s best bet at making a good first impression. So work on it.

2. Colors introduce visitors to the site content

Do you remember what happened back then when Google decided to implement a background image on its front page? Hell froze over, that’s what happened.

People liked the plain white background because it cements the purpose of the Google page – a fast, no bullsh*t, and easy to use search engine. The same should be true with your website. Is your color palette complimenting your website or is it distracting from it?

3. Colors set the tone for gender

Men like blue, orange and red. Women prefer yellow and pink. Stuff like this is good to know when you’re designing a website that aims to cater to a specific gender. Imagine for a second shopping for a pair of slick Nike basketball shoes online and you’re greeted with a colorful explosion of orange and pink colors and yellow sunflowers.

4. Colors can set the mood

Colors have meanings.

For example, red is used to denote passion and excitement, and can set off feelings of aggression and even violence. The color orange can come off as informal and joyful. Yellow is the same color as sunshine. It sets off an upbeat feeling of optimism and bright energy. Nature and life is denoted by the color green. Blue as we all know by now is about being calm and cool and in control.

Use these significant associations to influence in some small way how visitors should view your website.

Effective use of colors is essential to any website. Don’t take it for granted and think content is all it matters. Content is king, but it definitely isn’t everything.

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