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Submitted by: Michael Luciano
Link Building plays a major role when it comes to getting top search engine rankings. However, for really gathering juice, you need to cultivate quality one way links. Now, for accomplishing the objective, you would need to hire a professional team of link builders.
If you are planning to hire a link building company for your website, but don’t know what it exactly is, you would do well to develop some understanding of it. Link building is a key element in getting your site higher search engine rankings. Building high quality one way links to your website that appear natural to search engines is important to get better ranking and subsequently more business.
Why Are One Way Links So Important
Search engines use links to conclude how important you web page is to search terms. In other words, they take one way links as votes for your website on particular terms. Eventually, the site which has more votes (links) gets better of the others.
Reciprocal Links: Relevance Lost
If someone says that they will get your site up with reciprocal links, they are bugging you. Reciprocal links are well past the time when they had any relevance. In the early days of search engine optimization, search engines did accord some kind of importance to reciprocal links. But it was so much abused that the algorithms now do not attach even an iota of importance to them. They just ignore these kind of links and what if more, if you overdo these, you could even be penalized.
Three Way Links: A Good Strategy
Three way links is a strategy devised by some web masters to defeat the algorithms of search engines. A links to B, B to C, and C again to A, hoping that all three of them will reap the benefit of what appears one way link at the first sight. This is a good strategy for garnering link value for the sites. All the three sites would benefit deploying the strategy in the right manner.
Gathering Link Popularity: The Only Way
Getting link popularity is the only way to become a darling of search engines. You contact web masters of the sites that are relevant to your own and request them for a link. Now, it is easier said than done. People won’t give a link just because you mailed them. It would need some reminders, some persuasion and some sort of agreement. It is something a team of professional link builders will handle better.
Link Weight: Another Caveat
Some time ago, search engines considered all one way links pointing to a site equal. However, now, link value is calculated as per their importance. An incoming link from an authority website would carry more value than a new 5 page website.
Link Building: The Right Strategy
For getting your website established, you need to put up the right balance between the number of links and link quality. Just getting plenty of links from other pages would not be enough. You also need to make sure that a substantial amount of these are from quality pages. Again, it is something only a professional would know how to do.
If you are concerned about the cost factor, you could outsource link building to a company in countries like India, where these services are cost-effective without compromising on quality. Sound educational background, professional training, favorable work environment and low operating costs are some factors which have made India a preferred option for search engine optimization and link building services.
About the Author: Author of this article is associated with Link Popularity Inc. a reputed link building, search engine optimization, article writing India company with robust track record. Website:
linkpopularity.in/
Source:
isnare.com
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